October 2009
5 posts
Twitter Down Under
It’s taken a while, but Australia has started to catch on.
In previous years, online advertising was just another way to execute a print or TV campaign and usually generated in the form of micro-sites.
Yet now, in Australia, the digital solution is becoming the backbone of advertising campaigns and the creative inspiration for other media channels.
“Ispylevis,” a Levi’s Jeans Twitter...
‘Get High’ on Your Lunch Break
No, it’s not what you’re thinking; GetHighNow.com is a mind-warping new site with a large compilation of both optical and audio illusions.
Recently named one of this year’s 50 best new websites by Time magazine, GetHighNow.com is sure to make your lunch break memorable. Put on headphones while browsing through the site and listen to auditory hallucinations induced by pulsing different...
The Burger Giveth and the Burger Taketh Away
Getting people to engage with a brand in a fresh and exciting way has helped make this the year of the free burger.
Back in January, Burger King created a Facebook App called The Whopper Sacrifice. The app rewarded consumers with a free Whopper if they “sacrificed” ten of their friends, testing the love of friendship versus the love of the flame-broiled burger. It was quite a success; so much in...
I’ll Tweet to That. Or will I?
News can travel fast in the digital age – perhaps a little too fast. Especially when a cathartic blog or tweet ends up in the hands of your boss. That’s exactly what happened to the members of the Texas Tech Football Team, and it didn’t go over well.
After losing their second game and falling to 2-2 for the season, several Texas Tech players took out their frustrations via Twitter. Marlon...
My New Media is Newer than Your New Media
We are clearly in the age of new media today, and new media means new advertisers ready to capitalize on it.
Most non-traditional methods have harnessed pre-existing structures for their message, such as a mirror in an airport restroom, parking lot stripes outside your local mall or even a grocery store conveyor belt. Determined to do something different, Aap! Global in San Francisco created...