June 2009
5 posts
Creative on Cue: A Glimpse into Art & Copy
Many people seem to think that good ideas are readily available and come naturally. These people obviously aren’t in advertising. Coming up with great ideas closely resembles the process of childbirth. Within the brain are many tiny kernels of ideas. These need to incubate a while, and then after a little straining and waiting, an idea is born. On the other hand, coming up with a great idea...
That Brand-New Brand Smell
Take a deep breath. Smell that? It’s your brand. And it better be fresh. Your “brand” is the way someone instantly feels about your product/company when they hear the name or see it. That being said, the world changes, people change, perceptions change, therefore brands must change. What appealed to people in 1995 (Hootie and the Blowfish, for instance) is no longer appealing to people today. If...
Color Obsessed
Ever wish someone out there in the world documented the color palettes of Grammy award winning album covers of 2007? Or collected 80 palettes inspired by pets? Or what the colors of fog are? Colourlovers is the ultimate inspiration resource and online community for anyone into color and trends.
When Bad Things Happen to Good Logos
Logos are all about context. Check out Stephen Heller’s piece in AIGA’s Voice about how even the most beautifully formed and well-intentioned logo can’t be separated from whatever negative association that brand comes to have. Acclaimed designer Paul Rand’s perfectly lovely Enron logo will never be judged for its form and cleverness. And the swastika, which used to be an ancient symbol of good...
Infographics Fix
The staff at Good magazine created a Flickr set of all their best information graphics from past issues and blog posts. It’s incredible to view beautifully designed stats on anything from where the world’s refugees are to the history of gay marriage bans, all in one place.