June 2010
2 posts
BIC’s Cheap Pens Make for a Cheap Laugh
It seems there’s something in the water in Germany. Actor Christoph Waltz proclaimed he was going to give back his Academy award and dedicate his life to Austrian folklore. Actress Helen Mirren declared herself Queen of England. Tom Cruise ordered a high chair just like Suri’s so that he can see over the table.
Okay, what’s going on here, Germany?
The explanation begins with BIC being the...
More Money Means More Beer
James Ready beer isn’t curing any diseases, providing medical supplies for third-world countries, or doing anything particularly “green” to establish goodwill among consumers. Their contribution to society is simply making beer more affordable.
Bless you, James Ready. Bless you.
Leo Burnett Toronto, James Ready’s ad agency, created coupons on billboards for local businesses: dry cleaners, drugs...