12th
I’ll Tweet to That. Or will I?
News can travel fast in the digital age – perhaps a little too fast. Especially when a cathartic blog or tweet ends up in the hands of your boss. That’s exactly what happened to the members of the Texas Tech Football Team, and it didn’t go over well.
After losing their second game and falling to 2-2 for the season, several Texas Tech players took out their frustrations via Twitter. Marlon Williams posted, “WTF I can’t believe what happened. Man my senior season isn’t goin anything like what I busted my azz for …. New week now F$&@.” Another player, offensive lineman Brandon Carter, used Twitter to break the news that he had been suspended for the next week’s game before it was officially announced. So, when Texas Tech head coach, Mike Leach, got wind of the tweets, he implemented a complete ban of the social networking site.
Is this censorship, or just a way of protecting a brand’s integrity? Perhaps it’s not for us to say - especially if our HR department is reading this.
