Chevy Volt’s Recharge Lounge

Chevrolet, on of SXSW’s major sponsors, has put together a couple very interesting promotions this year. First is the Chevy Volt Recharge Lounge at the Austin Convention Center. Branded spaces here can always be problematic. People want a place to sit down and work and not trip over popcorn machines or other random things with logos on them. A place to recharge your laptop is such a smart, simple idea, and co-branding that with the Volt, an electric car available later this year, is a great example of how a product and a lounge concept can exist harmoniously.

There are also some large banners with information about energy consumption, which we’re guessing no one will really read.

The other component to Chevy’s presence here is called “Catch a Chevy.” By following Chevrolet on Twitter you can find out times and locations to go check out and drive around in the Volt.