Pepsi: Refresh Everything

Pepsi, another major sponsor of SXSW is pushing their “Refresh Everything” Campaign. The campaign itself is really nice– the branding is slick and bright (although we still see the influence of Obama-esque branding) and the message is a positive one. In terms of fitting into a branded space, it feels a little lost though. Some people will take the time to find out more information, of course, but for the most part the overall messaging of the campaign is lost to passers-by.