Sleep Capsules

SXSW Interactive. It’s a nap, folks.

This is a pretty common scene inside the downtown convention center today – which got us to thinking. With so many brands vying for meaningful consumer engagement, why hasn’t anyone set up those sleep capsules popularized in Japan? A place to take a catnap or sleep off a hangover would be much more welcomed by festivalgoers than another forgettable koozie handout. Maybe we can sell this idea to a company next year. For a brand, being intrusive or disruptive is cool but being useful is so much better.