ESET’s Interactive “Billboard”

Overall, we’ve been impressed with ESET’s (an anti-virus software) presence at SXSW this year, from a branded vehicle to street team marketing to, now, an interactive “billboard” on downtown Congress Avenue.

This campaign has been done in conjunction with Monster Media and BBDO West (and Door Number 3 buddy/photographer Bryan Davis). The official press release describes it as “the industry’s largest gestural interactive LCD footprint ever done through a storefront window.”

As people walk by the display, the (albeit gross) maggots slither away to reveal the tagline “Create a Safe Space for Yourself.”

Go here for more on this campaign on Monster Media’s website.