Clear + SXSW

Waterloo Records has been hosting free day shows in their parking lot during the Music fest, and Clear has been the major brand presence there. The folks from Clear we talked to described themselves as “the new game in town”, and their marketing efforts focused primarily on generating some name recognition and to drive sales towards broadband subscriptions. Clear has definitely nailed the modern, friendly aesthetic in a field normally crowded with dominant, old-style media conglomerates. There were some nods to SXSW, but Clear was there to show what they can do. Their branded vehicle was live streaming (in HD) a NCAA basketball tournament game. 

This seems like a good move for Clear. Waterloo Records is an Austin institution and their shop is located far enough away from downtown to attract a more local-friendly (and more receptive) audience.