Toaster Treats

For those of you who are hungry for a tool that can track social marketing, simply check the toaster. 

 Social Toaster, a powerful little platform that lets organizations implement a social media strategy and track the results. Even better is that it’s automated, reducing a majority of time spent managing social media content. The software posts content on sites like Facebook and Twitter, then tracks the click through rate – even boasting nine clicks per link.

At this year’s SXSW, ROI is the name of the social media game. And now that companies can track if and how their links and social marketing content is being shared, which ones are effective, and how many leads they’re generating, we can actually gage the effectiveness of social media campaigns. Companies are no longer in the dark, wondering if their content is spreading across social media platforms. The back-end analytics speak for themselves. Finally.