The Dailies

Daily Person

Carly, from Nashville, is the manager for singer/songwriter Andrew Ripp. She had this to say about branding at this year’s SXSW:

What are you excited about seeing this year?
Just the craziness. It’s fun to watch people and bands you’ve never heard of. That’s what I think is so cool about SXSW. Lots of times you’re surprised by things you didn’t know you’d like, all of the sudden, you find out you like.

Have any promotional items or events stood out to you so far?
Yes. My glasses. At the Carrera party there was a bunch of free clothes and stuff and that was fun.

What brand-sponsored parties are you looking forward to?
I always thought the Paste parties were cool. We went to one there. Spin, I guess, and the Rachael Ray event.

If you go to a branded party, are you more likely to use their product?
Yeah, probably. Since I’m wearing two of the items that got yesterday. I do think sponsoring stuff is valuable if you have a great product. If it’s something that people don’t really want and is not cool or hip or edgy or whatever then I don’t think it would necessarily work.

Daily T-shirt

Someone was toting around this band shirt for Crystal Antlers last night at the Brixton bar. With so many free t-shirts up for grabs at SXSW, it’s reassuring to see people are still buying psychedelic wolf shirts.

Daily Branding

We saw a number of these flyers for Bad Rabbits fluttering around on the 6th street sidewalk. It’s a good example of the format lots of bands are using to promote themselves at the festival this year. On one side of a glossy postcard, a bold design features the band’s name and on the other side, a day-by-day schedule of shows. With such a huge amount of concerts happening at all hours of the day, it is useful for fans to narrow down their choices with a durable schedule that fits in their pockets. It’s useful for the band too; carry one of these and you’ll always know where you’re supposed to be. If the design pops enough, people should take notice of the band name and logo, even if the card is just lying on the sidewalk.

Daily Namedrop

Carly and her lunch date had plenty of good things to say about Grace Potter and the Nocturnals who have an album coming out in April.  Frontwoman Grace plays the Flying V and Hammond organ and wears fabulous sequined dresses onstage. Apparently she also has a flawless singing voice to complement the show gimmicks.