The Dailies: March 20

Daily Person

Davy is a member of Los Angeles band Everest. He shared his thoughts about branding at SXSW while smoking outside of Antone’s, where the band was about to play a day party.

What are you excited about seeing this year?
Broken Bells tonight.

What brand-sponsored parties are you looking forward to?
We’re playing the Readymade magazine party which is cool. We hung out at the Spin loft yesterday which was awesome: ping pong, food, giveaways.  I like all the magazine parties.

If you go to a branded party, are you more likely to use their product?
Sometimes. Like, I love Readymade. I read it anyway and now we get a chance to play for them.

Do you think street marketing works?
Yeah. Everybody walks around so much. If I kept seeing the same sticker or flyer on the ground or the same bold “something”, I’d think “there’s that again, there’s that again, there’s that again” and it would catch my eye. But it’s gotta be everywhere. Then I’d be think, “there’s that band” or “there’s that deodorant.”

Daily T-shirt
How ironic would it be to find a t-shirt with a pair of sunglasses screenprinted onto it? Well, today we found that idea manifested on the corner of 6th and Congress. This shirt was made by the Mexican fashion label Diablo.  

Daily Branding
This banner by Skullcandy was hanging outside the Belmont bar. The text is not eye-catching but the photo is what grabbed our attention. The gun barrel/boom-box art is pretty awesome, and seems to match the kind of over-the-top street design that Skullcandy is known for.  Still, it seems that a company like Skullcandy could produce a more interesting SXSW banner. Maybe the font is what makes this one come off a little too “business” and not enough “street.”

Daily namedrop
Sponty compiles list of free parties and events in about 20 different American cities, large and small. Their Austin listings for SXSW are invaluable especially if you have their iphone application on hand. Users can contribute to the lists and they have Twitter and Facebook applications as well.