Objectified

Gary Hustwit, best known as the the man behind Helvetica, the surprisingly good documentary (and possibly only documentary?) about a typeface, is coming back to SXSW this year with a new film. This new doc, Objectified, is already being described as one of the “must-sees” of the March festival. Objectified is an intricate analysis of people’s interactions with objects around them, and what creative work happens in the world of industrial design. The film features the best minds behind gadgets, gimmicks, and other cool stuff: Naoto Fukasawa, Tim Brown (IDEO), Jonathan Ive (Apple), just to name a few. On a musical note, Hustwit is teaming up once again with the band El Ten Eleven, who put together some amazing songs for Helvetica.